Browsing Tag 'Toyota'

Aluminum vs. Steel: New Ford F-150 Compared with Silverado, Ram 1500, and Tundra

As any dime-store undergrad psych major can tell you, it’s a tough climb to the top of the hierarchy of needs pyramid, the point at which we supposedly have everything we desire. There are challenges at every level, from finding solid traction in the physiological realm to cresting the summit of self-actualization. Any base full-size […]

Super Bowl XLVIII Car Commercials Rated: The Best, the Worst, and the “Meh” The Ad Section

Despite his estimated fortune of $70 billion or so, Bill Gates would be stone-cold broke in less than a week if he went through money as fast as Super Bowl advertisers. Thirty-second spots reportedly sold for around $4 million a pop for Super Bowl XLVIII, which, if I did the math correctly, means Bill could […]

The Continental: Best and Worst of the 2013 Detroit Auto Show

Each week, our German correspondent slices and dices the latest rumblings, news, and quick-hit driving impressions from the other side of the pond. His byline may say Jens Meiners, but we simply call him . . . the Continental. Detroit is the most important American auto show by far. As a German, it is endlessly […]