Browsing Posts of 'Pete Bigelow'

Chevy Gives Parents More Vehicles That Can Monitor Teen Drivers

The month of August this year sees a record number of U.S. teens turning 16 and becoming eligible for their first driver’s licenses—and a corresponding spike in parental angst as their children undertake the activity that is most likely to kill them. In an effort to assuage the fears of parents, Chevrolet has expanded its offering […]

A sneak peek at Chevrolet’s plan for the Super Bowl

Filed under: Marketing/Advertising, Chevrolet

Chevrolet has purchased seven spots.

It’s the two-minute warning in terms of Super Bowl advertising and Chevrolet still has some ground to cover. General Motors’ largest brand is still mulling its ad…